Technical Specifications

This section explains the styles of advertisement we can include in the Guide, and gives all the details of how to supply pictures and text to us.

Booking a ‘house style’ advertisement

The advertising rates listed on our Rates page include the production of a ‘house style’ advertisement, as shown in these quarter and half page examples:

Example of quarter and half page house style advertisements

If you require a ‘house style’ advertisement, please read the following instructions carefully and send all relevant pictures and text to us with your booking form.

If you have any technical queries please contact us.

Supplying pictures for your advertisement

Please ensure your picture is good quality and high resolution.

Set your digital camera to the highest setting. For scanned images, scan at 300 pixels/inch resolution.

  • Save files in TIFF or JPEG format
  • Supply by email or on disk

Alternatively send us a large good-quality photographic print or illustration which we will scan for you.

Supplying text for your advertisement

Text should include:

  • Care home name, address and contact details
  • Short description of the care home

The permitted word count for your care home description is:

  • Quarter page: NO MORE THAN 70 words
  • Half page: NO MORE THAN 90 words
  • Full page: NO MORE THAN 260 words
  • Save text as a Microsoft Word file
  • Supply by email or on disk

Supplying a logo for your advertisement

The ‘house style’ advertisement can be adapted to include your care home or business logo at an additional cost of £85.00.

  • Save logo files in TIFF, JPEG or Adobe Illustrator format
  • TIFF and JPEG files must be 300 pixels/inch resolution
  • Supply by email or on disk

Supplying your own advertisement

Alternatively you may wish to supply your own finished advertisement. The dimensions are shown on our Rates page. We can only accept professionally-produced advertisements in high resolution print-ready PDF format.

  • Ensure your PDF is the correct size
  • All colours and images must be converted to CMYK
  • Do not include bleed or crop marks
  • Files must be clearly labelled as ‘WSCC_name of care home or company’

Please contact us if you have any questions about file formats.


Bespoke advertisements

We can also produce a bespoke advertisement tailored to your requirements. Please see our Bespoke Advertisements page for further details on what we can offer you.

Booking Deadlines

*Early booking rate deadline:
31 December 2020

Standard rate booking deadline:
29 March 2021
Deadline for supplying advert files:
5 April 2021

Deadline for signing off adverts:
12 April 2021

Guide printed and delivered:
May 2021

*Book early for the discounted rate! If your booking form is returned to us before 31 December 2020 you will receive the discount advertising rate as detailed on the Rates page.

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