Advertising Rates and Sizes

Booking deadlines

*Early booking rate deadline: 31 December 2020
Standard rate booking deadline: 29 March 2021
Deadline for supplying advert files: 5 April 2021
Deadline for signing off adverts: 12 April 2021
Guide printed and delivered: May 2021

*Book early for the discounted rate! If your booking form is returned to us before 31 December 2021 you will receive the discount advertising rate as detailed above.

For advertisement rates and sizes, please click on the appropriate drop-down bar below:

Private advertisers

The Care Guide is produced on a ‘cost neutral’ basis, ensuring the cost of advertising your independent care home or business with us remains highly competitive.

Please read the Technical Specifications page carefully for how to supply text and images to us.

Quarter page


Size: W 87mm x H 127mm
£295 (ex VAT)
Early booking rate*
£275 (ex VAT)

Half page


Size: W 179mm x H 127mm
£495 (ex VAT)
Early booking rate*
£470 (ex VAT)

Full page


Size: W 179mm x H 259mm
£980 (ex VAT)
Early booking rate*
£935 (ex VAT)

Terms and conditions of advertising

Please read before booking your advertisement
  1. West Sussex County Council have final approval on the choice and content of advertisements appearing in the West Sussex Care Guide. All advertisements placed in the West Sussex Care Guide are subject to West Sussex County Council’s final consent and should any problems arise regarding an advertisement’s inclusion in the publication, this will be dealt with directly by a Council Officer and not the agency.
  2. No discounts or preferential treatment can be given to any individual Advertiser unless otherwise agreed by West Sussex County Council.
  3. Buzzword Creative reserve the right to allocate your advertisement in the pages available and no specific page or place can be guaranteed, although every endeavour will be made to place your advertisement to the best advantage.
  4. Due to the limited number of pages all advertisements are treated on a ‘first come first served basis’. No advertisement can be featured without a completed order form and a signed off proof.
  5. A proof of every advertisement will be sent to the Advertiser who will be responsible for checking and if necessary correcting the proof and returning it to Buzzword Creative within the time allowed for this purpose. No liability can be accepted by Buzzword Creative for any error whatsoever in an advertisement.
  6. Any alterations to copy should be printed clearly to avoid any confusion.
  7. Amendments made to advertisements AFTER OFFICIAL SIGN-OFF will incur additional costs to the Advertiser.
  8. If accidentally or otherwise an advertisement is omitted from the publication neither Buzzword Creative nor the Council shall be under any liability, other than to make a refund of the advertisement charge, or part thereof.
  9. Buzzword Creative with guidance from WSCC reserves the right to reject any particular ‘copy’ or layout or to decline any application for space in the publication at any time.
  10. Cancellation Policy. From the receipt of confirmation of your booking until the end of March 2021, all cancellations must be confirmed in writing and will be subject to a cancellation fee of 50% of the full booking rate. All cancellations thereafter, up until the date of going to press in May 2021, will be subject to a cancellation fee of 80% of the full booking rate.

Corporate advertisers

The Care Guide is produced on a ‘cost neutral’ basis, ensuring the cost of advertising your corporate business or organisation with us remains highly competitive.

Please read the Technical Specifications page carefully for how to supply text and images to us.

Quarter page

rates-quarter
Size: W 87mm x H 127mm
£705 (ex VAT)
Early booking rate*
£685 (ex VAT)

Half page


Size: W 179mm x H 127mm
£1,245 (ex VAT)
Early booking rate*
£1,205 (ex VAT)

Full page


Size: W 179mm x H 259mm
£1,995 (ex VAT)
Early booking rate*
£1,955 (ex VAT)

Terms and conditions of advertising

Please read before booking your advertisement
  1. West Sussex County Council have final approval on the choice and content of advertisements appearing in the West Sussex Care Guide. All advertisements placed in the West Sussex Care Guide are subject to West Sussex County Council’s final consent and should any problems arise regarding an advertisement’s inclusion in the publication, this will be dealt with directly by a Council Officer and not the agency.
  2. No discounts or preferential treatment can be given to any individual Advertiser unless otherwise agreed by West Sussex County Council.
  3. Buzzword Creative reserve the right to allocate your advertisement in the pages available and no specific page or place can be guaranteed, although every endeavour will be made to place your advertisement to the best advantage.
  4. Due to the limited number of pages all advertisements are treated on a ‘first come first served basis’. No advertisement can be featured without a completed order form and a signed off proof.
  5. A proof of every advertisement will be sent to the Advertiser who will be responsible for checking and if necessary correcting the proof and returning it to Buzzword Creative within the time allowed for this purpose. No liability can be accepted by Buzzword Creative for any error whatsoever in an advertisement.
  6. Any alterations to copy should be printed clearly to avoid any confusion.
  7. Amendments made to advertisements AFTER OFFICIAL SIGN-OFF will incur additional costs to the Advertiser.
  8. If accidentally or otherwise an advertisement is omitted from the publication neither Buzzword Creative nor the Council shall be under any liability, other than to make a refund of the advertisement charge, or part thereof.
  9. Buzzword Creative with guidance from WSCC reserves the right to reject any particular ‘copy’ or layout or to decline any application for space in the publication at any time.
  10. Cancellation Policy. From the receipt of confirmation of your booking until the end of March 2021, all cancellations must be confirmed in writing and will be subject to a cancellation fee of 50% of the full booking rate. All cancellations thereafter, up until the date of going to press in May 2021, will be subject to a cancellation fee of 80% of the full booking rate.

If you are unsure whether Private or Corporate rates apply to your business, please do not hesitate to contact us.

Registered charities will be exempt from VAT. Please ensure the relevant paperwork from HMRC is supplied.

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